Beyoncé's New Booze!
Queen Bey Enters Liquor Business Debut
Sir Davis, A New Luxury Whiskey From Beyoncé
Beyoncé Knowles-Carter is adding another accomplishment to her long list of successes with the launch of her new luxury whiskey, Sir Davis.
The 32-time Grammy award winner unveiled her new venture on August 20, 2024. Sir Davis is a Japanese-style whiskey made in collaboration with the Iichiko family, renowned for their 300-year-old sake brewing history.
The name Sir Davis pays homage to Beyoncé's great-grandfather, who was a sharecropper in Louisiana and her great-grandmother who was an esteemed seamstress.
Key Details About Sir Davis
- Japanese-style blended whiskey
- Aged in American oak barrels
- Characterized by notes of apple, melon, and honey
- Bottled at 80 proof
- Priced at $40 per 750ml bottle
Beyoncé's Entry into the Booze Business
The launch of Sir Davis marks Beyoncé's first venture into the alcohol industry. However, she has teased the possibility of her own liquor brand in the past, with subtle references in her lyrics and Instagram posts.
Beyoncé's move into the whiskey market aligns with a growing trend of celebrities launching their own spirits brands. Other notable examples include Ryan Reynolds' Aviation Gin, George Clooney's Casamigos Tequila, and Lebron James' Lobos 1707 Mezcal.
Availability and Distribution
Sir Davis will be available for purchase online and in select retail stores starting in September 2024.
The initial launch will be focused on the United States, with plans to expand distribution globally in the future.
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